39 episodes

For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic?

We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interacting with a Board? How can CMOs differentiate themselves when interviewing with the Board? We hear from a combination of CMOs and Board members, and some who are both.

Join me, Erica Seidel, for The Get. You will learn a ton.

The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more, visit theconnectivegood.com.

The Get is produced by Simpler Media Productions.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS Erica Seidel

    • Business
    • 5.0 • 8 Ratings

For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic?

We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interacting with a Board? How can CMOs differentiate themselves when interviewing with the Board? We hear from a combination of CMOs and Board members, and some who are both.

Join me, Erica Seidel, for The Get. You will learn a ton.

The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more, visit theconnectivegood.com.

The Get is produced by Simpler Media Productions.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy

    The CMO and Board Relationship in B2B SaaS: From Fraught to Functional to Fantastic (Highlights from Season 5 of The Get)

    The CMO and Board Relationship in B2B SaaS: From Fraught to Functional to Fantastic (Highlights from Season 5 of The Get)

    Erica Seidel, the host of The Get, provides an overview of the key themes from this season. Erica runs The Connective Good, the executive search practice that specializes in placing CMOs and VPs of Marketing for B2B SaaS companies. She is known for recruiting the ‘make money’ type of marketing leaders, not the ‘make it pretty’ ones. 
    This episode serves as an executive summary of the learnings from our fifth season, which has focused on the CMO and Board relationship. 
    We cover:
    What do Board members want in a SaaS CMO? And how can you ace your interview with a Board member?Board meetings: How can you land on your feet once you are inside the Boardroom? How do you build a strong dialogue with the Board OUTSIDE of Board meetings? Serving on Boards: How can you become the CMO who gets tapped for Board seats? 
    I designed this season to be a guide for how to upgrade from one-way reporting to the Board to a two-way dialogue. With that ongoing dialogue and collaboration, both in and out of the Boardroom, both sides will learn more, and the business is more likely to be successful. 
    A huge thank you to the guests this season, who ranged from B2B SaaS marketing leaders, CMOs who have become Board members, and Board members/investors who are involved in hiring CMOs:
    Elana AndersonKelly Ford BuckleyAllison DancyEvan DeCorteJennifer Pockell DimasChris FountainSandra LopezMadeline O’Phelan
    Please tune in to each of their episodes. And, check out the episodes from the previous four seasons. Last season, for instance, we covered ‘Solving for the Scale Journey in B2B SaaS.’ 
    To stay in the know for our next season, please keep following the show in your preferred podcast listening app.
    Key Links
    https://www.linkedin.com/in/ericaseidel/
    https://theconnectivegood.com/
    https://thegetpodcast.com/
    -----
    The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
    This season’s theme is the CMO and Board Relationship in B2B SaaS: How can that relationship go from fraught to functional and even to fantastic?
    The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. 
    If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. 
    The Get is produced by Evo Terra and Simpler Media Productions.


    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    Chartable - https://chartable.com/privacy

    • 30 min
    How To Be The CMO Who Gets Tapped For Board Seats

    How To Be The CMO Who Gets Tapped For Board Seats

    Sandra Lopez is a marketing dynamo who has been in marketing leadership and general management roles in many of the world's biggest and most influential tech companies, like Adobe, Intel, and Microsoft. She recently served as co-chair for the World Economic Forum for Augmented Reality and Virtual Reality. She also serves on the Board of Directors for Junior Achievement USA and PureRED, she's an advisor for Cabra Sports, and she is the co-chair for Sports Integrity Global Alliance.
    We discuss:
    How to translate marketing-speak into language that CFOs and Board members can understandHow to work with Board members who think they know more about marketing than they actually doHow to manage expectations with Boards about how long things take in marketing and educate along the way, understanding that "it's hard to educate someone in 30 minutes"How to prepare for Board service – and knowing when to say no to a Board opportunityHow interviewing for a Board seat is different from interviewing for a CMO spot
    Key Links
    https://www.linkedin.com/in/lopezsandra/

    -----
    The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
    This season’s theme is the CMO and Board Relationship in B2B SaaS. 
    The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. 
    If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. 
    The Get is produced by Evo Terra and Simpler Media Productions.


    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    Chartable - https://chartable.com/privacy

    • 35 min
    Building a Win-Win Relationship With Your Board

    Building a Win-Win Relationship With Your Board

    A good CMO/Board relationship entails both giving and getting. Elana Anderson talks about putting Board members at the center of marketing initiatives by making bold asks of the Board to add value to customers and prospects. She also talks about the anatomy of a successful CMO/Board interview.
    Elana Anderson has been the CMO for Veracode, Vidyo, and Salesforce Commerce Cloud. She reflects on her experiences interacting with Boards at public versus private companies. 
    Learn about:
    How to move from broadcasting to your board to incorporating them into your marketing initiativesHow Board members can add value to you through special executive events and advisory sessions How you can discuss brand initiatives with the Board in an interactive and impactful way… even if the topic is short on numbersHow to interview successfully with the Board for a CMO roleWhen and how to prepare for serving on a Board yourself… and how to find your 'hook'
    Key Links
    https://www.linkedin.com/in/eranderson/
    -----
    The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
    This season’s theme is the CMO and Board Relationship in B2B SaaS. 
    The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. 
    If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. 
    The Get is produced by Evo Terra and Simpler Media Productions.


    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    Chartable - https://chartable.com/privacy

    • 33 min
    How To Wow Your Board Members… Even The Ones That Don't Get Marketing

    How To Wow Your Board Members… Even The Ones That Don't Get Marketing

    Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards. 
    You'll learn about:
    The relative importance of the 3 C's – Context, Content, and Confidence – when interacting with the BoardHow Boards tend to respond to certain marketing terms with open arms (ICP, personas, ABM) and other marketing terms with shaking heads (hint: brand!)The importance of Board posture and how marketing and sales can support each other during Board interactionsHow a marketing maturity matrix can be useful to show the Board
    Allison Dancy is a veteran CMO who most recently was CMO for Kibo in the e-commerce space. Madeline O'Phelan is VP of Marketing at Verity, the SaaS fintech company.
    Key Links
    https://www.linkedin.com/in/allisondancy/
    https://www.linkedin.com/in/madeline-o-phelan-97290111/
    -----
    The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
    This season’s theme is the CMO and Board Relationship in B2B SaaS. 
    The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. 
    If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. 
    The Get is produced by Evo Terra and Simpler Media Productions.


    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    Chartable - https://chartable.com/privacy

    • 37 min
    How The Best CMOs Connect With Investors: The Power of Partnership

    How The Best CMOs Connect With Investors: The Power of Partnership

    Listen to the honest dialogue between a CMO and her Board member, who have managed to forge a fruitful partnership together. Jen Pockell Dimas is Chief Marketing and Experience Officer for Telarus, the global technology solutions brokerage. Evan DeCorte from Columbia Capital is a Telarus Board member. 
    You'll hear about:
    How investors can have reptilian brains – focusing uniquely on Big V value: getting more value for the business than they paid for itHow to translate marketing-speak into investor-speakHow to set yourself up for a successful standing with the Board from the interview process onward: "Invest in the relationship before you even accept the job so you are on the same page for expectations."How to react when a Board member suggests a marketing direction that feels like a firedrillWhy asking how Board meeting prep could be shorter is 'the wrong question to ask'A simple framing that will help as you prep your board meetings
    Key Links
    https://www.linkedin.com/in/jenpd/
    www.telarus.com
    https://www.linkedin.com/in/evan-decorte-8086029
    www.colcap.com
    -----
    The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
    This season’s theme is the CMO and Board Relationship in B2B SaaS. 
    The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. 
    If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. 
    The Get is produced by Evo Terra and Simpler Media Productions.


    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    Chartable - https://chartable.com/privacy

    • 34 min
    How To Avoid Guesswork And Embarrassment When Interacting with Your Board

    How To Avoid Guesswork And Embarrassment When Interacting with Your Board

    Chris Fountain is an Operating Partner with Frontier Growth, the PE firm that invests in B2B SaaS companies in scale-up mode. He has been a GTM leader, a CEO, and a Board member. In his role, he collaborates with multiple CEOs and CMOs both inside and outside of the Boardroom. 
    You'll hear about:
    What it takes to be a successful operating partner for a PE shop (Spoiler alert: Be able to be non-threatening to a CEO)How to be successful in your first Board meeting as a CMO and how to avoid guesswork when aligning with the BoardHow the best marketing leaders provide a 'heads up display' for the businessHow psychological factors can get in the way when CMOs interact with their BoardsHow you can evolve from seeing your Board members as gatekeepers to seeing them as resourcesHow you can stand out when you interview with a Board member for a CMO jobWhy it's important to focus on key results… not the time that went into those key results 
    Key Links
    https://www.linkedin.com/in/fountainchristopher/
    https://frontiergrowth.com/

    -----
    The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

    This season’s theme is the CMO and Board Relationship in B2B SaaS. 

    The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. 

    If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. 

    The Get is produced by Evo Terra and Simpler Media Productions.


    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    Chartable - https://chartable.com/privacy

    • 28 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

PBBartz ,

Wonderful Information!

I recommend “The Get” to anyone responsible for hiring marketing talent… as well as for fellow marketers. Great insight into what leading marketers are accomplishing across various company sizes and situations. Full of ideas and validations!

Fox-in-Cuba ,

Next gen marketers in the spotlight

Invaluable insights for tech savvy marketers (or those who want to be)!

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