Episode 9

How The Best CMOs Solve for the Scale Journey in B2B SaaS: Top 10 Lessons

This season on The Get podcast, we have stayed close to the theme 'Solving for the Scale Journey.' We have talked with marketing leaders who have scaled… and, in one case someone on the investor side who hires marketing leaders for scale-ups. We've looked at different dimensions around scaling: Hiring. Budgeting. Aligning with the Board. Getting the balance of brand and demand right. Balancing aspirational goals with achievable goals. 

Obviously, every scale journey is different. Just because someone did a scale-up in one place doesn't mean they will be successful somewhere else. But there are some themes that emerged. This episode is a recap of 10 of those themes.

If you are a CEO or investor looking to know what good looks like when hiring the CMO for a scale-up, you've come to the right place. And if you're a CMO or VP of Marketing who is solving for a scale journey, you too have come to the right place.


Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing. 

We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is Solving for the Scale Journey.

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. 

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn, or sign up for her newsletter at TheConnectiveGood.com

The Get is produced by Evo Terra and Simpler Media Productions.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

About the Podcast

Show artwork for The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Your inspiration from the best marketing leaders in B2B SaaS today... from hiring, getting hired, leading, organizing, and more!

About your host

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Erica Seidel

Erica Seidel recruits the marketing leaders of the 'make money' variety – not the 'make it pretty' variety. As the Founder of The Connective Good, a boutique executive search firm, she is retained to recruit CMOs and VPs in marketing, digital strategy, marketing analytics, and marketing technology. She also hosts The Get podcast. Previously, she led Forrester Research's global peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. Erica has an MBA in Marketing from Wharton, and a BA in International Relations from Brown. One of her favorite jobs ever was serving as the Brown Bear mascot.

You can find her on LinkedIn at https://www.linkedin.com/in/ericaseidel/, or on her website/blog at www.theconnectivegood.com, or on Twitter at @erica_seidel.