Episode 1

The Savvy CMO's Guide to Upgrading the Dialogue with the Board

Kelly Ford Buckley has a career many CMOs dream of: She is a marketing leader who became an investment partner, developing a platform to accelerate and scale growth across Edison Partners' portfolio of companies. She then broadened her role into general partner and COO for the firm. Since she's been in the marketing leadership seat and she's been on several Boards, she is uniquely qualified to talk about the bridge between CMOs and their Boards. 

You'll hear about:

  • How to remove the intimidation factor when working with boards
  • How to build an ongoing dialogue with your Board
  • Whether the Board is looking to the CMO for content or confidence
  • Why you should NOT be re-creating the wheel with every Board presentation
  • How Board interactions are different in a downturn
  • How to upgrade from a reporting conversation to a strategic conversation
  • What it's like to be an operating partner focused on marketing and how to prepare for such a role

Key Links




The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is the CMO and Board Relationship in B2B SaaS. 

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. 

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com

The Get is produced by Evo Terra and Simpler Media Productions.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

About the Podcast

Show artwork for The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Your inspiration from the best marketing leaders in B2B SaaS today... from hiring, getting hired, leading, organizing, and more!

About your host

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Erica Seidel

Erica Seidel recruits the marketing leaders of the 'make money' variety – not the 'make it pretty' variety. As the Founder of The Connective Good, a boutique executive search firm, she is retained to recruit CMOs and VPs in marketing, digital strategy, marketing analytics, and marketing technology. She also hosts The Get podcast. Previously, she led Forrester Research's global peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. Erica has an MBA in Marketing from Wharton, and a BA in International Relations from Brown. One of her favorite jobs ever was serving as the Brown Bear mascot.

You can find her on LinkedIn at https://www.linkedin.com/in/ericaseidel/, or on her website/blog at www.theconnectivegood.com, or on Twitter at @erica_seidel.